Everyone knows about half the people living in the USA live in Small Towns...so that makes them easy to target using advertising and marketing information ... but ads draw competion...don't they?  Sure they do.  Ad people love selling ads, since every category of business sold breads another potential categorical sale...unless your business is a members of ...

This business membership is different from every other because the money you invest makes it very difficult for your categorical competitors to compete agains your approved category membership, since you have have the upper hand in the competition for the  customer's disposable dollar each week because as an approved member you are able to offer customers a 

benefit that your categorical competition can not offer

without hurting their bottom line profit ...and if they do that... well they just go out of business don't they.